Privacy Policy

Effective Date: October 15, 2025
Last Updated: October 15, 2025

Welcome to The Eras Store (“we”, “our”, “us”).
This Privacy Policy explains how we collect, use, and protect your personal information when you visit or make a purchase from theerasstore.co.uk (“the Site”).

We are committed to protecting your privacy and ensuring that your personal data is handled in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

The Eras Store
Website: https://theerasstore.co.uk
Email: contactus@theerasstore.co.uk

We operate an online retail store using WordPress and WooCommerce to sell our products to customers in the UK and beyond.

2. Personal Data We Collect

We collect and process the following types of personal data:

Account and Contact Information: Name, email address, phone number, and password.
Order and Payment Details: Billing and shipping addresses, order history, and payment information (processed securely via Stripe).
Analytics Data: Information about your use of our website, such as IP address, browser type, device information, and browsing behaviour, collected through cookies and analytics tools.
Communication Data: Any messages or emails you send to us.

We do not sell your personal data to third parties.

3. How We Use Your Data

We process your personal data only for legitimate business purposes, including:

Processing and fulfilling your orders
Creating shipping labels and arranging delivery
Managing your customer account
Communicating with you regarding orders or customer service inquiries
Analysing website usage to improve our services and user experience
Complying with legal and tax obligations

4. Legal Basis for Processing

Under UK GDPR, we rely on the following lawful bases:

Contractual necessity: To process your orders and provide services you have requested.
Legitimate interests: To improve our website, prevent fraud, and maintain network security.
Legal obligation: To comply with tax, accounting, and other legal requirements.
Consent: For optional cookies or marketing communications (if used).

5. Sharing Your Data

We only share personal data where necessary to provide our services, including:

Payment Processor: Stripe Payments UK, Ltd. — for secure payment processing.
Website and Hosting Providers: WordPress and WooCommerce — to host and operate the Site.
Analytics Providers: For example, Google Analytics or similar tools to help us understand how our website is used.
Shipping Partners: To fulfil deliveries (e.g., Royal Mail or courier services).

All third parties are required to handle your data securely and in compliance with applicable data protection laws.

6. International Data Transfers

Some service providers (such as Stripe or analytics tools) may store or process your data outside the UK.
Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the UK Information Commissioner’s Office (ICO), to protect your personal data.

7. Data Retention

We retain your personal data only for as long as necessary for the purposes set out in this policy:

Order records and transaction data are retained for up to 7 years to comply with tax and accounting obligations.
Customer account information is kept until you request deletion.
Analytics data is retained for a limited period as defined by our analytics tools.

When data is no longer required, it will be securely deleted or anonymised.

8. Your Rights

Under the UK GDPR, you have the following rights:

Access: Request a copy of the personal data we hold about you.
Rectification: Request correction of inaccurate or incomplete data.
Erasure (“Right to be Forgotten”): Request deletion of your data in certain circumstances.
Restriction: Request limitation of data processing.
Data Portability: Request transfer of your data to another provider.
Objection: Object to processing based on legitimate interests or direct marketing.

To exercise any of these rights, contact us at
📧 contactus@theerasstore.co.uk

We may need to verify your identity before processing your request.

9. Cookies and Analytics

Our Site uses cookies and similar technologies to enhance your browsing experience and analyse site usage.
You can control or delete cookies through your browser settings. For more information, please refer to our Cookie Policy (if available).

10. Data Security

We use appropriate technical and organisational measures to protect your personal data, including:

SSL encryption on all website transactions
Secure payment processing through Stripe
Restricted access to personal data
Regular updates and security monitoring of our WordPress installation

While no online system is completely secure, we take all reasonable steps to protect your data from unauthorised access, loss, or misuse.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements.
The updated version will always be posted on this page with the new effective date.

We encourage you to review this page periodically for any updates.

12. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us:

📧 Email: contactus@theerasstore.co.uk
🌐 Website: https://theerasstore.co.uk